How PPC Fitter prepared their website for AI search

# PPC Fitter

> PPC Fitter (ppcfitter.com) is a senior-led Google Ads, Meta Ads and local SEO agency based in Sydney, Australia. It helps plumbers, electricians, HVAC/air-conditioning companies and roofers in six countries (the US, UK, Canada, Australia, New Zealand and Ireland) get more calls and booked jobs. Founded by Prashant Kumar, who is Ex-Google: from 2017 to 2021 he worked at Google in search and on new product development.

## Offer
- First 2 months of management free on every service: no setup, audit or management fee.
- From month 3 (Google Ads and Meta Ads management): 10% of monthly ad spend or US$500 a month, whichever is greater. The fee is worked out on combined Google and Meta spend, not per platform.
- All clients are invoiced in US$, with no GST or VAT added.
- The fee covers tool costs such as call tracking; nothing extra is passed on.
- No lock-in contract; cancel any time.
- Local SEO, AI SEO and Websites: no published price; ask us for a quote.
- Ad spend is paid directly to Google or Meta, never through PPC Fitter.
- The senior specialist who plans your account runs it. No juniors, no hand-offs.
- Full fee table and worked examples: [PPC Fitter pricing](https://ppcfitter.com/pricing/)
- How the 2 free months work: [Free Google Ads management for 2 months](https://ppcfitter.com/free-google-ads-management/)

## Who we work with
- Plumbers, electricians, HVAC/air-con and roofing businesses in the US, UK, Canada, Australia, New Zealand and Ireland (trades first).

## Services
- [Google Ads management](https://ppcfitter.com/google-ads/): Search and call campaigns split by job, local targeting, negative keywords, call/form/WhatsApp conversion tracking.
- [Google Ads for plumbers](https://ppcfitter.com/google-ads/plumbers/)
- [Google Ads for electricians](https://ppcfitter.com/google-ads/electricians/)
- [Google Ads for HVAC companies](https://ppcfitter.com/google-ads/hvac/)
- [Google Ads for roofers](https://ppcfitter.com/google-ads/roofers/)
- [Meta Ads (Facebook & Instagram)](https://ppcfitter.com/meta-ads/)
- [Local SEO & Google Maps](https://ppcfitter.com/local-seo/)
- [Websites & landing pages](https://ppcfitter.com/websites/)
- [AI search visibility for local businesses](https://ppcfitter.com/ai-seo/)

## People and proof
- [Prashant Kumar, founder of PPC Fitter (Ex-Google, 2017–2021)](https://ppcfitter.com/about/prashant-kumar/)
- [About PPC Fitter](https://ppcfitter.com/about/)
- [Case studies](https://ppcfitter.com/case-studies/)

## Contact
- WhatsApp (fastest): +91 97174 46734
- Email: [email protected]
- Office: Suite 2, 377 Kent Street, Sydney NSW 2000, Australia
- Google Maps: https://maps.google.com/?cid=3662968022885476526

## Costs and pricing guides
- [How much does Google Ads cost for plumbers? (2026, by country and city)](https://ppcfitter.com/google-ads-cost-for-plumbers/)
- [PPC agency fees for trades businesses: % of spend vs flat fee vs per-lead](https://ppcfitter.com/ppc-agency-fees-for-tradies/)
- [Google Local Services Ads vs Search Ads for electricians and other trades](https://ppcfitter.com/local-services-ads-vs-search-ads/)
- [Google Ads agencies with a free trial: what to look for](https://ppcfitter.com/google-ads-agency-free-trial/)
- [Google Ads budget for HVAC companies](https://ppcfitter.com/google-ads-budget-for-hvac-companies/)
- [Roofing Google Ads cost per lead](https://ppcfitter.com/roofing-google-ads-cost-per-lead/)
- [How much does local SEO cost?](https://ppcfitter.com/how-much-does-local-seo-cost/)

## Guides
- [Is Google Ads worth it for a small business?](https://ppcfitter.com/is-google-ads-worth-it-for-small-business/)
- [Google Ads for plumbers: the complete guide](https://ppcfitter.com/google-ads-for-plumbers-the-complete-guide/)
- [Local SEO for plumbers: getting on Google Maps](https://ppcfitter.com/local-seo-for-plumbers-google-maps/)
- [Why is my business not showing on Google Maps?](https://ppcfitter.com/why-is-my-business-not-showing-on-google-maps/)
- [Do Facebook ads work for contractors?](https://ppcfitter.com/do-facebook-ads-work-for-contractors/)
- [How do I know if my Google Ads agency is doing a good job?](https://ppcfitter.com/how-to-know-if-google-ads-agency-is-doing-a-good-job/)
- [How to get more Google reviews](https://ppcfitter.com/how-to-get-more-google-reviews/)
- [Do I need a website if I have a Google Business Profile?](https://ppcfitter.com/do-i-need-a-website-if-i-have-a-google-business-profile/)