How UnifyGTM prepared their website for AI search

Optimize your email outreach and boost your GTM performance with UnifyGTM's expert best practices and strategies for success.

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# Unify

## Docs

- [Best Practices: Optimizing Your Email Outreach](https://docs.unifygtm.com/best-practices/deliverability.md)
- [Best Practices](https://docs.unifygtm.com/best-practices/introduction.md): Unify's recommendations for high-performance GTM.
- [Best Practices: Plays to Book You Meetings](https://docs.unifygtm.com/best-practices/plays.md)
- [Best Practices: Writing AI Prompts](https://docs.unifygtm.com/best-practices/prompting.md)
- [Intent Client Usage](https://docs.unifygtm.com/developers/intent-client/client-spec.md): Learn how to send events using the Unify Intent Client.
- [JavaScript Client](https://docs.unifygtm.com/developers/intent-client/js-client.md): Install the Unify Intent client in a frontend web application framework.
- [Intent Client Overview](https://docs.unifygtm.com/developers/intent-client/overview.md): Learn how to start collecting website intent data in Unify.
- [React](https://docs.unifygtm.com/developers/intent-client/react.md): Install the Unify Intent client in a React app.
- [Website Tag](https://docs.unifygtm.com/developers/intent-client/website-tag.md): Quickly set up the Unify Intent client on a static marketing website.
- [Onboarding Guide](https://docs.unifygtm.com/getting-started/onboarding-guide.md): Complete a few key steps to fully activate on Unify.
- [Welcome to Unify](https://docs.unifygtm.com/getting-started/welcome.md): Unify is the all-in-one solution for sales, marketing, and go-to-market teams.
- [Building an Agent](https://docs.unifygtm.com/reference/agents/building-an-agent.md): Learn the fundamentals of building Agents in Unify.
- [Unify Agents](https://docs.unifygtm.com/reference/agents/overview.md): Learn what Unify Agents are and how to use them.
- [Agent Response Types](https://docs.unifygtm.com/reference/agents/response-types.md): Control how Unify Agents respond to your questions.
- [Overview](https://docs.unifygtm.com/reference/ai-research/overview.md): Learn about how AI Research works
- [HubSpot](https://docs.unifygtm.com/reference/browser-extension/hubspot.md): Run the Unify Chrome extension in HubSpot.
- [Introduction](https://docs.unifygtm.com/reference/browser-extension/installation.md): Get started with the Unify Chrome extension.
- [Salesforce](https://docs.unifygtm.com/reference/browser-extension/salesforce.md): Run the Unify Chrome extension in Salesforce.
- [Browsing the Web](https://docs.unifygtm.com/reference/browser-extension/web.md): Run the Unify Chrome extension on other websites.
- [Domain Configuration](https://docs.unifygtm.com/reference/deliverability/domain-configuration.md): Set up domain names for Unify-managed mailboxes.
- [Mailbox Configuration](https://docs.unifygtm.com/reference/deliverability/mailbox-configuration.md): Provision Unify-managed mailboxes for your team to send from.
- [Unify Deliverability](https://docs.unifygtm.com/reference/deliverability/overview.md): Safeguard your deliverability while sending emails at scale.
- [6sense Integration Guide](https://docs.unifygtm.com/reference/integrations/6sense.md): Use your existing subscription to identify website visitors.
- [Clearbit Integration Guide](https://docs.unifygtm.com/reference/integrations/clearbit.md): Use your existing subscription to identify website visitors.
- [Demandbase Integration Guide](https://docs.unifygtm.com/reference/integrations/demandbase.md): Identify website visitors with Demandbase and other providers.
- [G2 Integration Guide](https://docs.unifygtm.com/reference/integrations/g2.md): Revealing anonymous visitors on your G2 profile.
- [Gmail Integration Guide](https://docs.unifygtm.com/reference/integrations/gmail.md): This guide outlines how start sending and receiving emails via Gmail in Unify.
- [Google Tag Manager Integration Guide](https://docs.unifygtm.com/reference/integrations/google-tag-manager.md): This guide outlines how to install the Unify website tag using Google Tag Manager.
- [Configure Default Values](https://docs.unifygtm.com/reference/integrations/hubspot/default-values.md): Learn how to set default values writing to HubSpot.
- [Field Mappings](https://docs.unifygtm.com/reference/integrations/hubspot/field-mappings.md): Understand how to configure and use HubSpot field mappings in Unify.
- [HubSpot Integration Guide](https://docs.unifygtm.com/reference/integrations/hubspot/overview.md): This guide outlines how to connect your HubSpot CRM to Unify.
- [Property Options](https://docs.unifygtm.com/reference/integrations/hubspot/property-options.md): Find the options for a property in HubSpot.
- [Running Call Campaigns with Nooks](https://docs.unifygtm.com/reference/integrations/nooks/call-campaigns.md): Launch and manage effective call campaigns using Nooks with your CRM integration.
- [Nooks HubSpot Setup](https://docs.unifygtm.com/reference/integrations/nooks/hubspot-setup.md): Configure Nooks integration with HubSpot for seamless call task management.
- [Nooks Integration Overview](https://docs.unifygtm.com/reference/integrations/nooks/overview.md): Learn how to integrate Nooks with your CRM for seamless call campaign management.
- [Nooks Salesforce Setup](https://docs.unifygtm.com/reference/integrations/nooks/salesforce-setup.md): Configure Nooks integration with Salesforce for call task synchronization.
- [Running Call Campaigns with Orum](https://docs.unifygtm.com/reference/integrations/orum/call-campaigns.md): Launch and manage effective call campaigns using Orum with your CRM integration.
- [Orum HubSpot Setup](https://docs.unifygtm.com/reference/integrations/orum/hubspot-setup.md): Configure Orum integration with HubSpot for seamless call task management.
- [Orum Integration Overview](https://docs.unifygtm.com/reference/integrations/orum/overview.md): Learn how to integrate Orum with your CRM for seamless call campaign management.
- [Orum Salesforce Setup](https://docs.unifygtm.com/reference/integrations/orum/salesforce-setup.md): Configure Orum integration with Salesforce for call task synchronization.
- [Integration Guides](https://docs.unifygtm.com/reference/integrations/overview.md): Explore the external tools and systems Unify integrates natively with.
- [How Bidirectional Syncs Work](https://docs.unifygtm.com/reference/integrations/salesforce/bidirectional-syncs.md): An in-depth explanation of how syncs work between Salesforce and Unify.
- [Bulk Update Records](https://docs.unifygtm.com/reference/integrations/salesforce/bulk-update-records.md): Use Salesforce reports to quickly update a large number of records in Salesforce.
- [Configure Default Values](https://docs.unifygtm.com/reference/integrations/salesforce/default-values.md): Learn how to set default values writing to Salesforce.
- [Field Mappings](https://docs.unifygtm.com/reference/integrations/salesforce/field-mappings.md): Understand how to configure and use Salesforce field mappings in Unify.
- [Toggle Lead Assignment Rules in Salesforce](https://docs.unifygtm.com/reference/integrations/salesforce/lead-assignment-rules.md): Troubleshoot a common bug in Salesforce related to lead assignment rules.
- [Salesforce Integration Guide](https://docs.unifygtm.com/reference/integrations/salesforce/overview.md): This guide outlines how to connect your Salesforce instance to Unify.
- [Required Permissions and Settings](https://docs.unifygtm.com/reference/integrations/salesforce/required-permissions.md): Ensure your Salesforce user has the required permissions for Unify.
- [Segment Integration Guide](https://docs.unifygtm.com/reference/integrations/segment.md): This guide outlines how to connect your Segment workspace to Unify.
- [Slack Integration Guide](https://docs.unifygtm.com/reference/integrations/slack.md): This guide details the process of integrating Unify with your Slack workspace.
- [Snitcher Integration Guide](https://docs.unifygtm.com/reference/integrations/snitcher.md): Identify website visitors with Snitcher and other providers.
- [Zapier Integration Guide](https://docs.unifygtm.com/reference/integrations/zapier.md): Run automations in Zapier by connecting your account to Unify.
- [Authentication Options](https://docs.unifygtm.com/reference/management/authentication.md): Learn about the login methods available for your organization in Unify.
- [Unify Credit System](https://docs.unifygtm.com/reference/management/credit-system.md): Learn how credits work in Unify.
- [Organization Settings](https://docs.unifygtm.com/reference/management/organization-settings.md): Configure your organization within Unify.
- [User Management](https://docs.unifygtm.com/reference/management/user-management.md): Invite users and set their roles directly in Unify.
- [Unify Notifications](https://docs.unifygtm.com/reference/notifications/overview.md): Stay on top of important updates with multi-channel notifications.
- [Notification Preferences](https://docs.unifygtm.com/reference/notifications/preferences.md): Set how you want to be notified for updates and activities on Unify.
- [Reference Guide](https://docs.unifygtm.com/reference/overview.md): Bring your most creative go-to-market ideas to life with Unify.
- [Play Actions](https://docs.unifygtm.com/reference/plays/actions.md): Actions are the building blocks of Unify Plays.
- [Building a Play](https://docs.unifygtm.com/reference/plays/building-a-play.md): Learn the fundamentals of creating Plays in Unify.
- [Unify Plays](https://docs.unifygtm.com/reference/plays/overview.md): Learn what Unify Plays are and how to use them.
- [Play Triggers](https://docs.unifygtm.com/reference/plays/triggers.md): Triggers represent the events and data sources that a Play runs on.
- [Manual Sequence Steps](https://docs.unifygtm.com/reference/sequences/manual-steps.md): Bring human-in-the-loop actions to your Unify Sequences.
- [Unify Sequences](https://docs.unifygtm.com/reference/sequences/overview.md): Learn what Unify sequences are and how to use them.
- [Sequence Replies](https://docs.unifygtm.com/reference/sequences/replies.md): View and manage replies from prospects in your Sequences.
- [Smart Snippets](https://docs.unifygtm.com/reference/sequences/smart-snippets.md): Personalize your outreach with AI-powered email copy generation.
- [Template Variables](https://docs.unifygtm.com/reference/sequences/template-variables.md): Use template variables to personalize your emails.
- [Champion Tracking](https://docs.unifygtm.com/reference/signals/champions.md): Automatically track your champions and take action on them.
- [Lookalike Companies](https://docs.unifygtm.com/reference/signals/lookalike-companies.md): Find companies similar to your most successful customers.
- [New Hire Tracking](https://docs.unifygtm.com/reference/signals/new-hires.md): Automatically track new hires at companies and take action.
- [Unify Signals](https://docs.unifygtm.com/reference/signals/overview.md): Learn what data signals are and how to use them.
- [Website Visitor Intent](https://docs.unifygtm.com/reference/signals/website-visitors.md): Start revealing the companies and people visiting your website.
- [How to Create a Play](https://docs.unifygtm.com/tutorials/how-to-create-a-play.md): Learn the fundamentals and build a Unify Play from start to finish.
- [How to Create an Audience](https://docs.unifygtm.com/tutorials/how-to-create-an-audience.md): Create dynamic lists of companies and people to view and act on.
- [How to Create an Exclusion](https://docs.unifygtm.com/tutorials/how-to-create-an-exclusion.md): Prevent Unify from actioning on specific companies or people.
- [How to Receive Slack Alerts](https://docs.unifygtm.com/tutorials/how-to-receive-slack-alerts.md): Receive real-time Slack alerts when companies or people enter an audience.
- [How to Define Personas](https://docs.unifygtm.com/tutorials/how-to-use-personas.md): Create personas to prospect and reach out to your ideal buyers.
- [Unify Tutorials](https://docs.unifygtm.com/tutorials/welcome.md): Quickly learn the basics and become a Unify expert.

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