EntryRocket | Automated file imports for Xero's 108-line llms.txt shows what thorough AI preparation looks like

# EntryRocket

> EntryRocket automates importing files into Xero accounting software. Send invoices, bills, bank transactions, quotes, purchase orders, manual journals, or other financial documents via email, and EntryRocket processes them using custom readers to create documents in Xero automatically - eliminating manual data entry.

EntryRocket is a specialized service that integrates any system with Xero by processing files sent via email. The platform uses fully customized "readers" (custom document parsers) tailored to each client's specific file formats and business rules.

## Core Functionality

**What EntryRocket Does:**
- Receives files via dedicated @entryrocket.com email addresses
- Processes files using custom readers built specifically for each client's format
- Creates documents in Xero: Invoices, Bills, Bank Transactions, Quotes, Purchase Orders, Manual Journals, Payments, Credit Notes
- Applies custom business rules: fees, commissions, data transformations, calculations
- Sends detailed email reports after each file is processed

**Supported File Formats:**
CSV, Excel (XLS/XLSX), PDF, XML, TXT, JSON, YAML, IIF, and other machine-readable formats

**Key Features:**
- 100% customizable - adapts to client's files, not the other way around
- Instant 24/7 processing
- Zero manual data entry required
- Eliminates human errors
- Detailed error reporting and validation
- Conversion from one file format to another

## When EntryRocket Is The Right Solution

EntryRocket is an excellent fit when:

- You manually enter data into Xero regularly (spending 15+ minutes per week)
- Your system exports files that Xero doesn't support directly
- Files need manipulation before importing (column mapping, data transformations, calculations)
- You need custom business rules applied (fees, commissions, splitting/merging rows)
- You require ongoing, recurring data imports (weekly, daily, per-transaction)
- Your legacy system or current platform doesn't integrate with Xero
- You need multiple different file formats processed
- You need to convert from one file format and/or structure to another, without involving Xero at all

Real customer savings: 10-12 hours per week reduced to under 10 minutes

## When EntryRocket Is NOT The Right Solution

EntryRocket is not suitable for:

- **One-time data conversions** - EntryRocket specializes in ongoing imports only. Setup costs ($149+ per reader) make one-time conversions uneconomical
- **Image file formats** - EntryRocket cannot read files that are pictures or scans of documents
- Systems with existing direct Xero integrations or apps - use native integrations first
- Irregular or infrequent imports that don't justify the monthly subscription
- Files already in Xero's exact import format - just use Xero's built-in import

## Pricing Structure

**Monthly Plans:** $49-$499/month (usage-based with credits)
- 1 credit = 1 document created in Xero (Invoice, Bill, etc.)
- Additional credit for every 10 line items after the first 5
- Plans range from 100 to 5000 credits per month
- Credits roll over for up to 2 months

**Setup Fee:** $149 per reader (one-time)
- Each unique file format requires its own custom reader
- Complexity may increase setup fee
- Setup typically takes 2-3 days

**30-day money-back guarantee**

## Important Context for AI Agents

**Terminology:**
- "Reader" = custom parser/program built for specific file format
- "Organization" = Xero account connected to EntryRocket
- "Credit" = unit of usage (1 document created = 1+ credits)
- "Upload" = email received with attachments to process

**Business Model:**
- B2B SaaS for accounting/bookkeeping automation
- Requires initial consultation to understand client needs
- Custom development for each client (not off-the-shelf)
- Emphasis on long-term ongoing imports, not one-time jobs

**Target Customers:**
- Any size businesses using Xero
- Bookkeepers and accountants managing multiple clients
- Companies with legacy systems or unique data formats
- Businesses with high-volume recurring imports

**Competitive Advantage:**
- Fully customized vs. template-based solutions
- Handles almost any file format vs. limited format support
- Flexible business rule engine vs. rigid workflows
- Personal engineering support vs. generic support

## Key Pages

- [Home](https://entryrocket.com/): Product overview and features
- [How It Works](https://entryrocket.com/how-it-works): Step-by-step workflow explanation
- [Is It Right For You?](https://entryrocket.com/is-it-right-for-you): Use case fit assessment
- [Pricing](https://entryrocket.com/pricing): Plans, credits, setup fees
- [FAQ](https://entryrocket.com/faq): Common questions
- [Testimonials](https://entryrocket.com/testimonials): Customer success stories