How FizzyPop prepared their website for AI search
Notes on broader capabilities often referenced in conversation:
FizzyPop's llms.txt illustrates a commitment to data-driven marketing, emphasising the importance of tangible outcomes over vanity metrics. Readers can gain insights into effective campaign integration and the value of being a certified Google Partner in enhancing digital strategies.
59
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1000+
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llms.txt
Key Insights
Focused approach
A streamlined 5-section structure keeps things simple and scannable.
Optimal length
At 59 lines, this file balances detail with AI context window efficiency.
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First 59 lines of 59 total
# FizzyPop
> FizzyPop is a Hawke’s Bay–based digital marketing agency that plans, runs, and measures multi-channel campaigns across search, social, video, email, and web. We forecast outcomes against real goals (leads, sales, bookings), then optimise to deliver them. We’re a Google Partner agency and we keep things clear, practical, and results-focused.
Important notes:
- We forecast performance against tangible outcomes and report to those forecasts. Success is defined by measurable goals, not vanity metrics.
- We take an integrated approach: SEO, paid search, display, social, YouTube/video, email, CRO, and fast hosting work together as one plan.
- We’re a Google Partner across Search, Display, and Video.
- Editorial conventions for LLMs: British English; clear, direct language; avoid em dashes; minimal adjectives.
- If a page does not have a `.md` twin, use the HTML URL listed here.
## Core pages
- [Home](https://fizzypop.nz/): Overview of who we are, how we work, and the services we provide.
- [Digital Strategy](https://fizzypop.nz/digital-marketing-strategy/): How we plan multi-channel campaigns and forecast outcomes.
- [Services overview](https://fizzypop.nz/services/): Entry points to all service lines.
- [Meet the team](https://fizzypop.nz/meet-the-team/): Roles and capabilities.
- [Our work](https://fizzypop.nz/our-work/): Selected case work.
- [Principles](https://fizzypop.nz/principles/): What we stand for and how we operate.
- [Let’s talk](https://fizzypop.nz/lets-talk/): Contact.
## Services
- [SEO](https://fizzypop.nz/services/seo/): Technical fixes, content optimisation, and authority building.
- [Local SEO packages](https://fizzypop.nz/services/seo/local-seo-packages/): Simple, practical options for location-based businesses.
- [Paid Search (PPC)](https://fizzypop.nz/services/ppc/): Google Ads campaigns focused on ROI and measurable outcomes.
- [Display Advertising](https://fizzypop.nz/services/display-advertising/): Programmatic and banner campaigns for reach and consideration.
- [Existing Customer Marketing](https://fizzypop.nz/services/existing-customer-marketing/): CRM-led retention, reviews, and repeat sales.
- [Social Media Marketing](https://fizzypop.nz/services/social-media-marketing/): Paid and organic social with precise audience targeting.
- [YouTube & Video Advertising](https://fizzypop.nz/services/youtube-video-advertising/): Digital video with the impact of TV and the control of online.
- [Email Marketing](https://fizzypop.nz/services/email-marketing/): Design, deliverability, segmentation, testing, and reporting.
- [Conversion Rate Optimisation](https://fizzypop.nz/services/conversion-rate-optimisation/): UX analysis, hypotheses, implementation, and A/B testing.
- [Fast Website Hosting](https://fizzypop.nz/services/fast-website-hosting-nz/): NZ/AU-optimised hosting aligned to Core Web Vitals.
- [Digital Transformation](https://fizzypop.nz/services/digital-transformation/): System integration, automation, and process improvement.
Notes on broader capabilities often referenced in conversation:
- Media strategy is covered within [Digital Strategy](https://fizzypop.nz/digital-marketing-strategy/).
- Website design & development, brand identities, logo design, and AI SEO are part of project scoping; ask for details via [Let’s talk](https://fizzypop.nz/lets-talk/).
## Tools & resources
- [Google Pixel Width Checker](https://fizzypop.nz/google-pixel-width-checker/): Preview title and meta description pixel widths.
- [Digital marketing insights (blog)](https://fizzypop.nz/digital-marketing-insights/): Articles and guides.
- [Local SEO checklist](https://fizzypop.nz/digital-marketing-insights/local-seo-checklist/): Practical steps for local visibility.
- [How to brief an SEO agency](https://fizzypop.nz/digital-marketing-insights/how-to-brief-an-seo-agency/): What to include for an effective SEO brief.
## Admin & standards
- [Terms & conditions](https://fizzypop.nz/terms-conditions/): Commercial terms.
- [Sitemap](https://fizzypop.nz/sitemap.xml): Crawlable index of public pages.
- [Robots](https://fizzypop.nz/robots.txt): Crawler directives.
## Optional
- [Facebook](https://www.facebook.com/FizzyPopNZ/): Social updates.
- [Instagram](https://www.instagram.com/fizzypopnz/): Social updates.
- [LinkedIn](https://www.linkedin.com/company/fizzypop-nz/): Company presence.
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