How Made by Underscore prepared their website for AI search

# Studio Underscore

> Singapore-based studio helping SMEs stay visible in AI search. We offer AEO/GEO strategy, audits, partnerships, and Webflow development to make websites AI-ready.

Studio Underscore is a boutique AI SEO consultancy for SMEs. We help B2B brands get cited in ChatGPT, Perplexity, and Google AI Overviews through infrastructure-first strategy, technical implementation, and content built for how AI systems retrieve and recommend brands. We also build and maintain Webflow websites as an official Webflow certified premium partner.

## Our Differentiator

Studio Underscore approaches AEO through two proprietary lenses that most agencies do not use.

The first is the 7 Signals Framework. Rather than treating AI search visibility as a content problem, we map it across seven signals: Brand, Content, Authority, Search, Agent, Experience, and Social. Each signal represents a distinct layer of how AI systems evaluate, retrieve, and recommend a brand. Most AEO work focuses only on content. Our framework covers the full infrastructure, from technical crawlability for AI agents to how social platforms feed training data.

The second is UX research-based prompting. Before recommending any content or structural changes, we run structured prompt research modelled on UX methodology. We test how real users phrase questions to AI tools, which competitors surface in those answers, and what language patterns drive citations. This means our recommendations are grounded in how people actually query AI, not keyword volume or assumed intent.

Together, these two approaches mean clients get a diagnosis built on evidence and a roadmap that covers every layer AI systems use to decide who to recommend.

## Contact

- [Contact](https://www.madebyunderscore.com/contact): Submit a project request. We reply within 24 hours.
- [Get Audited](https://www.madebyunderscore.com/get-audited): Start with a free 7-day AEO snapshot audit to see how AI tools currently see your brand.
- Email: [email protected]
- Based in Singapore. Working with B2B brands across Southeast Asia.

## Core Pages

- [Home](https://www.madebyunderscore.com/): Boutique AI SEO agency for SMEs. Get cited in ChatGPT, Perplexity, and Google AI Overviews. Start with a complimentary 7-day audit.
- [About](https://www.madebyunderscore.com/about): Infrastructure-first AEO for AI search visibility. Singapore-based studio focused on AEO, Webflow, and technical clarity.
- [Services](https://www.madebyunderscore.com/services): AI search visibility, AEO/GEO, and Webflow services overview.
- [Manifesto](https://www.madebyunderscore.com/manifesto): Our principles. Websites built for AI and humans. Ethics over rankings. Real experimentation, real results.
- [Works](https://www.madebyunderscore.com/works): Webflow portfolio and case studies for B2B, SaaS, and SME brands in Asia.
- [Blog](https://www.madebyunderscore.com/blog): AI search and AEO/GEO insights, practical guides, and strategy for marketing teams.
- [Resources](https://www.madebyunderscore.com/resources): Free tools and templates for B2B marketing teams and founders.
- [Partners](https://www.madebyunderscore.com/partners): Partnership programmes and exclusive offers.

## Services

- [AEO Consulting](https://www.madebyunderscore.com/services/aeo-agency-singapore): Guided AI search implementation and support. Includes audit, strategy, monthly tracking, bi-weekly calls, and Slack support.
- [Webflow Consulting](https://www.madebyunderscore.com/services/webflow-agency-singapore): Webflow design and development for marketing websites. Official Webflow certified premium partner in Singapore.

## AEO Knowledge Hub

The AEO Guide covers how AI search works and what signals drive brand visibility across ChatGPT, Perplexity, and Google AI Overviews.

- [What Is AEO? The Complete Guide to Answer Engine Optimisation](https://www.madebyunderscore.com/aeo)
- [Brand Signal: How to Position Your Brand for AI Search](https://www.madebyunderscore.com/aeo/brand-signal)
- [Content Signal: How to Rank on AEO with AI-Citable Content](https://www.madebyunderscore.com/aeo/content-signal)
- [Agent Signal: Technical SEO for AI Search and AI Agents](https://www.madebyunderscore.com/aeo/agent-signal)
- [Experience Signal: Turning AI Traffic Into Conversions](https://www.madebyunderscore.com/aeo/experience-signal)
- [Search Signal: How GEO vs SEO Bridges Traditional and AI Search](https://www.madebyunderscore.com/aeo/search-signal)
- [Authority Signal: How Third-Party Trust Gets Your Brand Recommended by AI](https://www.madebyunderscore.com/aeo/authority-signal)
- [Social Signal: How Social Media Impacts AI Search Visibility](https://www.madebyunderscore.com/aeo/social-signal)

## AI Visibility Index

Original research tracking how Singapore brands appear in AI-generated answers.

- [Singapore AI Visibility Index: Business Banking](https://www.madebyunderscore.com/ai-visibility-index/business-banking): DBS, Aspire, Airwallex lead AI recommendations. Digital banks score zero visibility.
- [Singapore AI Visibility Index: Coworking Brands](https://www.madebyunderscore.com/ai-visibility-index/singapore-coworking-brands): Rankings across ChatGPT, Google AI Overview, and Perplexity for 32 workspace brands.