5 complete llms.txt templates for different business types. Copy them, customize them, deploy them. Your site becomes AI-readable in under 10 minutes.
An llms.txt file tells AI search engines what your website is about -- in a format they can parse instantly. Think of it as robots.txt for AI. Without one, AI has to guess your site structure from raw HTML. With one, it gets a clean, organized summary.
These 5 generative engine optimization templates cover the most common business types. Each one follows the llms.txt specification and is ready to customize. Pick the template closest to your business, swap in your details, and deploy it to your site root.
If you want to skip the manual work, the llmstxt.studio generator creates a tailored file from your sitemap automatically.
How These Templates Work
Every llms.txt file follows the same structure. Understanding the building blocks makes customization straightforward.
H1 heading: Your business name. One per file.
Blockquote: A 1-2 sentence summary of what your business does.
H2 sections: Content categories that group your pages logically.
Links: Markdown links with descriptions -- - [Page Title](URL): Description of the page
In each template below, placeholder text is wrapped in [brackets]. Replace those with your actual details. Everything else is ready to use as-is.
1. SaaS Company Template
For software companies with product features, documentation, pricing tiers, and a blog. This template emphasizes technical capabilities and integration options -- the details AI needs to recommend your product for specific use cases.
# [Your Company Name]
> [Your Company Name] is a [type of software] that helps [target audience] [key benefit]. [One more sentence about what makes you different.]
## Product
- [Product Overview](https://[yoursite].com/product): [Core product description -- what it does and who it serves]
- [Features](https://[yoursite].com/features): [List of primary capabilities and what problems they solve]
- [Integrations](https://[yoursite].com/integrations): [Which tools and platforms your product connects with]
- [Pricing](https://[yoursite].com/pricing): [Tier structure -- e.g., Free, Pro, Enterprise -- with key limits]
## Documentation
- [Getting Started](https://[yoursite].com/docs/getting-started): [Quickstart guide for new users]
- [API Reference](https://[yoursite].com/docs/api): [REST/GraphQL API documentation for developers]
- [Changelog](https://[yoursite].com/changelog): [Recent product updates and new features]
## Resources
- [Blog](https://[yoursite].com/blog): [Topics covered -- industry insights, product updates, tutorials]
- [Case Studies](https://[yoursite].com/case-studies): [Customer results and implementation examples]
- [Help Center](https://[yoursite].com/help): [Support articles, FAQs, and troubleshooting guides]
## Company
- [About](https://[yoursite].com/about): [Company mission, founding story, and team]
- [Careers](https://[yoursite].com/careers): [Open roles and company culture]
- [Contact](https://[yoursite].com/contact): [How to reach sales, support, and partnerships]Customization tips for SaaS
- Lead with your differentiator. The blockquote is the first thing AI reads. Do not say "we are a SaaS platform." Say what you do differently.
- Include your API docs. Developers ask AI for tool recommendations constantly. If your API documentation is in the file, AI can recommend your product for technical queries.
- List integrations explicitly. When someone asks AI "what project management tools integrate with Slack," your integrations page is your ticket to getting cited.
- Add a Changelog section if you ship frequently. It signals to AI that your product is actively maintained.
2. Ecommerce Store Template
For online stores selling physical or digital products. This template organizes product categories, shipping policies, and brand information -- the signals AI uses when recommending products in purchase-intent queries.
# [Your Store Name]
> [Your Store Name] sells [product category] for [target audience]. [What makes your products unique -- e.g., handmade, sustainable, direct-to-consumer, specialty.]
## Products
- [Category 1](https://[yoursite].com/collections/[category-1]): [What this category includes and who it is for]
- [Category 2](https://[yoursite].com/collections/[category-2]): [What this category includes and who it is for]
- [Category 3](https://[yoursite].com/collections/[category-3]): [What this category includes and who it is for]
- [Best Sellers](https://[yoursite].com/collections/best-sellers): [Top-selling products across all categories]
- [New Arrivals](https://[yoursite].com/collections/new-arrivals): [Recently added products]
## Shopping Info
- [Shipping Policy](https://[yoursite].com/shipping): [Shipping regions, delivery times, and free shipping thresholds]
- [Returns & Exchanges](https://[yoursite].com/returns): [Return window, conditions, and process]
- [Size Guide](https://[yoursite].com/size-guide): [Sizing information and measurement instructions]
- [FAQ](https://[yoursite].com/faq): [Common questions about ordering, payment, and products]
## About
- [Our Story](https://[yoursite].com/about): [Brand origin, mission, and values]
- [Reviews](https://[yoursite].com/reviews): [Customer testimonials and product reviews]
- [Blog](https://[yoursite].com/blog): [Product guides, styling tips, or industry content]
- [Contact](https://[yoursite].com/contact): [Customer service hours and contact methods]Customization tips for ecommerce
- Use category pages, not individual products. An llms.txt file with 500 product links is noise. Group by collection and let AI navigate to products from there.
- Mention your shipping and return policies. AI gets asked "where can I buy [product] with free shipping" constantly. Having this in your file helps you get cited.
- Call out what makes you different in the blockquote. "Handmade leather goods" is more useful to AI than "online store."
- Include a Reviews page if you have one. Social proof pages are high-value for AI citation in "best [product]" queries.
3. Local Business Template
For businesses serving a specific geographic area -- restaurants, law firms, dental practices, contractors, salons. This template prioritizes location signals, service descriptions, and trust factors that AI weighs for "near me" and location-based queries.
# [Your Business Name]
> [Your Business Name] is a [type of business] in [City, State]. We provide [primary services] for [target customers]. [Differentiator -- years in business, specialization, or unique approach.]
## Services
- [Service 1](https://[yoursite].com/services/[service-1]): [What this service includes, who it is for, and typical outcomes]
- [Service 2](https://[yoursite].com/services/[service-2]): [What this service includes, who it is for, and typical outcomes]
- [Service 3](https://[yoursite].com/services/[service-3]): [What this service includes, who it is for, and typical outcomes]
- [Emergency Services](https://[yoursite].com/emergency): [After-hours availability and emergency service details]
## About
- [About Us](https://[yoursite].com/about): [Team bios, credentials, licenses, and years of experience]
- [Service Area](https://[yoursite].com/service-area): [Cities, neighborhoods, and zip codes served]
- [Reviews](https://[yoursite].com/reviews): [Customer testimonials and ratings from Google, Yelp, or industry sites]
## Resources
- [Blog](https://[yoursite].com/blog): [Local advice, industry tips, and seasonal content]
- [FAQ](https://[yoursite].com/faq): [Common questions about services, pricing, and scheduling]
- [Contact](https://[yoursite].com/contact): [Phone, email, address, and business hours]
- [Book Online](https://[yoursite].com/book): [Online scheduling and appointment booking]Customization tips for local businesses
- Put your city and state in the blockquote. This is the single most important signal for local queries. When AI is asked "best dentist in Austin," your location needs to be front and center.
- List your service area explicitly. A dedicated service area page with neighborhood and city names helps AI match you to location-specific queries.
- Include credentials and years of experience in the About section. For professional services, trust signals drive citations.
- Add a booking link. AI increasingly surfaces actionable results. A direct booking link makes your listing more useful to cite.
4. Agency / Consultancy Template
For marketing agencies, design studios, development shops, and consulting firms. This template emphasizes expertise, client results, and service offerings -- the signals AI uses when recommending agencies for specific project types.
# [Your Agency Name]
> [Your Agency Name] is a [type of agency] that helps [target clients] with [primary services]. [Differentiator -- niche focus, methodology, or notable results.]
## Services
- [Service 1](https://[yoursite].com/services/[service-1]): [Scope, deliverables, and who this service is for]
- [Service 2](https://[yoursite].com/services/[service-2]): [Scope, deliverables, and who this service is for]
- [Service 3](https://[yoursite].com/services/[service-3]): [Scope, deliverables, and who this service is for]
## Work
- [Case Studies](https://[yoursite].com/work): [Client projects with measurable outcomes and industry context]
- [Portfolio](https://[yoursite].com/portfolio): [Visual or detailed examples of completed work]
- [Testimonials](https://[yoursite].com/testimonials): [Client quotes and success stories]
## Insights
- [Blog](https://[yoursite].com/blog): [Industry analysis, strategy guides, and thought leadership]
- [Resources](https://[yoursite].com/resources): [Downloadable guides, templates, frameworks, and tools]
- [Newsletter](https://[yoursite].com/newsletter): [Regular insights on industry trends and best practices]
## Company
- [About](https://[yoursite].com/about): [Team expertise, certifications, founding story, and agency culture]
- [Industries](https://[yoursite].com/industries): [Sectors served -- e.g., healthcare, fintech, ecommerce, SaaS]
- [Contact](https://[yoursite].com/contact): [How to start a conversation -- form, email, phone, or calendar link]Customization tips for agencies
- Name the industries you serve. "B2B SaaS marketing agency" is 10x more useful to AI than "marketing agency." Specificity drives citations for niche queries.
- Lead with case studies over portfolio. AI weighs measurable results. "Increased organic traffic 340% for Series B fintech" beats a gallery of screenshots.
- Add an Industries page if you serve specific verticals. When someone asks AI "best agency for healthcare marketing," an explicit industry page is your strongest signal.
- Include thought leadership content. Blog posts and resources demonstrate expertise. AI cites authoritative sources -- give it evidence you are one.
5. Personal Brand Template
For consultants, creators, speakers, authors, and freelancers who are the product. This template highlights expertise, published work, and engagement options -- the signals AI uses when recommending individuals as subject matter experts.
# [Your Name]
> [Your Name] is a [role/title] specializing in [area of expertise]. [Key credential -- author of [book], former [role] at [company], or [notable achievement].]
## Work
- [About](https://[yoursite].com/about): [Professional background, credentials, and areas of focus]
- [Services](https://[yoursite].com/services): [Consulting, coaching, freelance, or advisory offerings with scope]
- [Speaking](https://[yoursite].com/speaking): [Talk topics, past events, and booking information]
- [Portfolio](https://[yoursite].com/portfolio): [Selected projects, client work, or published pieces]
## Writing
- [Blog](https://[yoursite].com/blog): [Topics covered, publishing frequency, and audience]
- [Newsletter](https://[yoursite].com/newsletter): [What subscribers get and how often]
- [Books](https://[yoursite].com/books): [Published works with summaries and purchase links]
## Connect
- [Contact](https://[yoursite].com/contact): [How to reach you for projects, speaking, or press]
- [Social](https://[yoursite].com/links): [Active platforms -- LinkedIn, Twitter/X, YouTube, podcast]
- [Media Kit](https://[yoursite].com/media): [Bio, headshots, and press mentions for journalists and event organizers]Customization tips for personal brands
- Name your specialization in the blockquote. "Product strategy consultant for B2B SaaS" is citable. "Consultant and thought leader" is not.
- Include published work. Books, articles, and talks are authority signals. AI cites people with a track record of published expertise.
- List speaking topics explicitly. Event organizers ask AI for speaker recommendations. If your topics are in your llms.txt, you show up in those queries.
- Keep it focused. A personal brand llms.txt should have 10-20 links, not 50. Depth on your core expertise beats breadth across every side project.
How to Deploy Your Template
Once you have customized a template, deployment takes 2 minutes.
- Save the file as
llms.txt-- plain text, no file extension changes. - Upload to your site root so it is accessible at
yoursite.com/llms.txt. On WordPress, upload to/public_html/. On Vercel or Netlify, place it in/publicor/static. - Verify it loads by visiting
yoursite.com/llms.txtin your browser. You should see the raw Markdown content.
The most common mistake we see: people generate or write the file but never deploy it. An undeployed llms.txt does not exist to AI.
Skip the Manual Work
Templates are a solid starting point, but they require manual customization for every page on your site. The llmstxt.studio generator reads your sitemap and builds a tailored llms.txt automatically -- with accurate page titles, URLs, and descriptions pulled from your actual content.
It takes 30 seconds. No technical knowledge required. And you get monitoring, AI-enhanced descriptions, and citation tracking on top of it.
Frequently Asked Questions
What format should an llms.txt file use?
An llms.txt file uses Markdown. It starts with an H1 heading (your business name), followed by a blockquote summary, then H2 sections that group your pages by topic. Each page is listed as a Markdown link with a short description. The file lives at your site root -- yoursite.com/llms.txt -- and serves as a structured summary AI can parse instantly.
How many pages should I include in my llms.txt file?
Include every page that matters to your business. For most sites, that is 10-50 pages covering your core products or services, key blog posts, about page, pricing, and documentation. Do not pad with thin or duplicate pages. Quality matters more than quantity -- AI uses llms.txt to understand what your site does, so every link should represent something substantive.
Can I use one llms.txt template for multiple websites?
You can use a template as a starting point, but every site needs its own customized llms.txt. The H1, blockquote summary, section structure, and page links must reflect the actual content on that specific site. Using a generic file defeats the purpose -- AI needs accurate, site-specific information to cite you correctly. Use the llmstxt.studio generator to create a file tailored to each site automatically.
Check If AI Can Already Find You
Templates get your llms.txt deployed. But are AI search engines actually citing your site? Run a free AI Readiness Check to score your website across 5 AI-readiness factors. 30 seconds. No signup required.